Since 2010, there have been rallies, school presentations, as well as photo and video campaigns for this annual March 21 event. This year, Brooks & County Immigration Services introduces the "We Are Equal" campaign.
“March 21 is the International Day for the Elimination of Racial Discrimination and is something that BCIS is proud to support. We want to raise awareness in the community of this world-wide initiative,” said Mohammed Idriss, Service Manager. “We Are Equal promotes individual local support for a rather large international issue.”
The We Are Equal campaign uses social media, providing an image people can overlay on their Facebook profile picture. The image also contains the hashtag #diversityBrooks. The We Are Equal image is currently available for download on the March 21 Eliminate Racism Facebook page.
“Discrimination is something that affects everybody – no matter your age or colour of your skin,” said Joseph Octavious, BCIS Youth Worker. “Our goal is to illustrate this fact and celebrate the diversity here in the City of Brooks and County of Newell.”
Once again, BCIS will be partnering with the City of Brooks, the Brooks Public Library and the Francophone Association of Brooks for this campaign.
Along with the social media aspect, we will be asking everyone to write down a personal wish on how to end racial discrimination. These wishes will be on display at the BCIS office, and selfies of these individuals, along with their wishes, will be uploaded to Twitter under the #diversityBrooks hashtag.
The International Day for the Elimination of Racial Discrimination was proclaimed in 1966 by the United Nations General Assembly, drawing on events in Sharpeville, South Africa six years prior, when police opened fire on a group of peaceful demonstrators protesting the apartheid ‘pass laws.’ A total of 69 people were killed as a result.
For more information, contact Heather at 403-362-0404.